Reframing What It Means to Work
On Behalf of Others
Green Free Agency Book

It was an unconventional start.

We started making websites in a dorm room back in 2007. In September 2010, we decided to take a chance on an idea we called “Whiteboard,” a creative agency that has since worked with over 400 organizations in more than 20 countries building solutions for Fortune 500s, scrappy startups, global non-profits, and individuals willing to take a risk on their idea.

In a world rich with resources about leadership, self-help, management and marketing, we began to wrestle with the word that defines our industry: agency.

“Agency” is a word often taken for granted. A byline we glance over in an email signature. A word often associated with ego, overwork, and exploitation.

But what does agency really mean? What does it mean for us as individuals, for our work, and for our families? Can we reframe the importance of agency in our hearts and imaginations?

Wrestling with these questions has been a cornerstone to our work for nearly fifteen years. Practicing agency requires balancing tensions of purpose, expertise, advocacy, and ambition. If you’re feeling burned out, ineffective, isolated, or even vain (a common trait in an influencer-driven society)—we’d suggest that your posture of agency may be out of alignment. We know that because we’ve been there, too. More times than we can count. And we finally found our way through.

That’s what this book is all about—finding your way through the tensions of working on behalf of others to a sense of personal fulfillment and flourishing.

In our upcoming book, Free Agency: Reframing What It Means to Work on Behalf of Others, we call these tensions the Agency Axis. We demonstrate how the antidote to burnout, ineffectiveness, isolation, and vanity is to practice agency in our lives and work.

From young professionals to seasoned CEOs, from the self-employed to those working in major enterprises, the insights in Free Agency resonate broadly. We hope you’ll be inspired and empowered as Free Agency takes you on a journey of self-discovery and transformation.

This book is more than a career guide; it’s a roadmap to living a more balanced, fulfilling life.

If you’re trying to do work that has purpose, help others, be a great at what you do, and accomplish your own goals and dreams—we’d love to share this book with you.

Eric Brown smiling with arms crossed

Eric Brown

Co-Founder & CVO, Whiteboard
Taylor Jones smiling with arms crossed

Taylor Jones

Co-Founder & CEO, Whiteboard
The owners of Whiteboard smiling together.

Eric Brown and Taylor Jones founded Whiteboard, an award-winning creative agency empowering visionaries to design, build, and grow a brighter future.

Since starting Whiteboard in 2010, Eric and Taylor have served organizations across all facets of the internet—websites, apps, branding, automation, and advertising—helping over 400 organizations lead digital transformation, end-to-end. Over their career, Eric and Taylor has helped steer creative initiatives for clients such as Airbus, NCR, Legacybox, Chick-fil-A, Praxis, IEX Exchange, TED Conferences, Justice Defenders, Tennessee Aquarium, Aro, Trilith Studios, Steam Logistics, Purposity, Charityvest, and more.